Email courses, by the work you do

Freelancers and independent contractors

A freelancer sells finished work, so the five days should leave the reader holding a working document rather than an insight. Teach them to specify the job they are thinking about commissioning, all the way to a brief any supplier could quote from. The objection here is that the whole thing is a pitch, and the answer is to make the document portable on purpose. Day six asks them to send it back for one free reading.

Agencies and studios

An agency has a problem a freelancer does not: the person on your list usually cannot buy. They are a marketing manager who has to make the case to somebody who never read a word you wrote, so the five days should produce a document they can present internally, built from their own figures rather than from benchmarks. Day six asks for a scoping session with the budget holder in the room, and names the minimum engagement out loud.

Newsletter writers

For a newsletter writer the course is a front door, not a product. The first week after somebody subscribes is when most of them are lost, because they arrive mid-argument with no idea what your recurring subjects are or why you keep returning to them. Five days spent teaching a reader how to read you turns a stranger into somebody who understands the next issue. Day six asks for nothing except a reply.

Course creators

If you already sell a course, the free five days should be a complete small module rather than a preview of the paid one. Teach one thing all the way to an outcome, so the reader finishes something you wrote before deciding whether to buy something longer you wrote. The objection in this market is not price, it is the pile of unfinished courses the reader has already paid for, and only a finished thing answers it.

Developers teaching something technical

A technical reader executes the course on a machine you have never seen, which makes it a small piece of software with a support burden rather than a piece of writing. Pin every version and publish the date it was last run, keep code lines short enough to survive wrapping, and link a repository that holds the state after each day. Day six asks for the failure reports, because they are the only thing that keeps a technical course true.

Photographers

A photographer's course has one constraint nobody else has: email blocks images by default in several clients, so a course that depends on pictures arrives empty for a meaningful share of readers. Write it so it reads completely with images off, with each photograph as evidence rather than as the lesson. Teach the reader to see, using their own phone. Day six asks for an enquiry with a date on it, or for the print.

Ecommerce brands

A welcome discount buys an address and teaches the customer to wait for the next discount. A five-day course buys the same address by teaching what your category is genuinely hard at, which has an effect the coupon does not: a customer who ordered the right size does not send it back. Day six asks for one order in the variant the reader worked out, with the exchange terms stated in the email rather than behind a link.

Fitness and nutrition coaches

Your reader has started and abandoned several of these, so a course promising a transformation is arguing with their own experience. Teach one habit with an outcome they can measure that is not a weight, give the mechanism so it survives the first bad week, and name the compensation mistake on day four. Day six offers one priced assessment, with a plain statement that some people will be pointed somewhere else.

This page is about writing email. It contains no medical, nutritional or training advice, and no sentence here is a health claim anybody should rely on. What you may say about a health benefit in an advertisement is regulated where you practise, what falls inside your scope of practice is set by your qualification and your insurer, and whether a particular reader should be exercising or changing what they eat at all is a question for their doctor. Take the email craft from this page and take everything else to your governing body, your insurer and, for your readers, their clinician.

Teachers and private tutors

The address on a tutor's list almost always belongs to an adult, and the learner is often a child who should not appear in your records at all. Write the five days for the adult, make each one ten minutes of something that could happen at the table anyway, and collect no name, school, age or photograph. Day six offers a named slot at a stated rate, or an honest waiting list, because availability is what a tutor actually sells.

This page is about email and is not legal, safeguarding or child protection advice. Anything involving a child brings obligations that differ by country and often by region: what may be collected about a minor and at what age they can agree to it, what checks you are required to hold in order to work with children, what your school or agency demands of your outside work, and what you must do if something a parent tells you gives you cause for concern. Take the email craft from this page and take every one of those questions to your school, your safeguarding lead, your professional body and the law where you and the family are.

Membership and community owners

What you are selling is other people, which a course cannot demonstrate and a sales page cannot describe. Use the five days to show the norms instead: how a question gets answered here, what a week actually contains, and what members have said, quoted and attributed with their permission. Day six asks for attendance at one dated event rather than for a subscription, because an hour in the room is what converts.

Therapists and wellbeing practitioners

A therapist writing a five-day course has one constraint that overrides the format: some readers are unwell while they read it. That rules out urgency, streaks, scarcity and anything that processes difficult material alone, and it requires a route to real help in every email. Teach one skill with established self-help evidence behind it, and let day six offer a consultation with the fee and the waiting time stated.

This page is about email, and nothing on it is clinical, legal or regulatory advice. What you may advertise, what you may teach somebody who is not your client, how you may use a testimonial and what counts as a therapeutic relationship are governed by your registering body and by the law where you and your reader are. Take the email craft here and take the professional questions to your supervisor, your body and your insurer.