Email courses, by the work you do

Sixteen kinds of work, and for each one the same five questions answered differently: what the five days should teach, the objection that audience arrives with, what the sign-up page has to say, what the last email asks for, and one worked outline for a real niche.

These pages are not one article with the noun swapped. The five-day shape is the same everywhere, which is why it is worth writing once and then leaving alone; what changes between a coach and a charity is everything around it. A coach should teach a reader to diagnose their own situation, because the diagnosis is what makes a conversation worth having. A novelist should teach nothing at all and give instead, because a reader who wanted writing advice would have asked for writing advice. A charity should spend four days on how the problem works before it mentions money, and a software company should spend them on the idea the product is built around rather than on where the buttons are. Those are different pages, so they are written as different pages.

What each one carries is the part that is specific: what the five days teach, the objection that audience meets, the lines the sign-up page has to say out loud, what the sixth email asks for, and a worked outline for one named niche rather than a template with brackets in it. Five of these audiences work under somebody else's rules, and those pages say plainly what is out of scope here: a registering body governs what a therapist may advertise and teach, fundraising rules differ in every country a charity collects in, what may be claimed about health and about a property price is regulated in advertising, and anything involving a child brings obligations that change by region. Where a page states a rule about email rather than about a trade, the longer writing behind it is in the guides.

The sixth email is where the pages differ most, and it is the clearest evidence that these are not one article restaged. A coach asks for a call. A freelancer asks for the brief the reader spent the week writing. An agency asks for the person who owns the budget, because the reader on the list usually cannot buy. A developer asks for the failures, because a technical course stops being true as the tools underneath it move. A community owner asks for attendance at one dated call, because the doubt that stops a member joining is about the people and only an hour in the room answers it. A tutor offers one named hour, because availability is the actual product. Five of those asks would be wrong on any of the other pages.