Who writes 5dayemail.com
5dayemail.com is a one-person project. Tan Gravam writes the guides, the definitions and the reference pages, and builds and runs the software they sit on. There is no editorial team behind the byline and no agency behind the writing, which is worth saying plainly on a site that publishes advice about other people’s email programmes.
Where this is written from
The Netherlands. The terms of service name Dutch law and the courts of Amsterdam, and the privacy policy names the operator as the controller for creator accounts and the processor for every course list. Both pages carry the registration details as they become available and mark the ones that have not, rather than guessing at them: a privacy policy naming a company that does not exist is a document that actively misleads the person it was written for.
The addresses for privacy questions, data access requests and anything contractual are on those two pages, which are the pages that have to be right about them.
How the guides are written
Five rules, and they are enforced by the code that builds this site rather than by good intentions.
- Every page carries the date it was last reviewed. The date is shown to you and published as the page’s machine-readable modification date, from one value, so the two cannot disagree. When a page is corrected, the date moves.
- A rule is published with a link to where the rule is written. What the large mailbox providers require of bulk senders, what has to be in the footer of a commercial email, what consent has to record — each of those links out to the primary source. A rule with no source is advice wearing a uniform.
- No product is named in the body of a guide. The guides are about the format: how a course is written, what confirmed opt-in costs and buys, when a course beats a newsletter. Where a comparison page does discuss a named product, it scores nothing, says when it was checked, and says plainly where a criterion cannot be checked from the outside at all.
- A number is published with its denominator and its source. The figures page exists so that a statistic can be quoted exactly rather than approximately, which means every figure on it says what it is a percentage of and who measured it.
- Nothing on this site is paid placement. There are no affiliate links, no sponsored entries and no vendor has been given a say in what any page says about them.
What this page does not claim
No certifications, no years-of-experience figure and no client list, because there is nothing on this site that would make any of those checkable. What is checkable is the writing itself: the sources under each guide, the review dates, and whether the rules above are actually kept. Those are the things to judge this by.
There are no social profiles linked here for the same reason. When there is an account worth pointing at, it will be listed on this page and in this page’s structured data, and not before.
Where to start
The guides are the long answers, one subject at a time. The glossary is the short ones. The figures page is every number this site publishes, with its source beside it. What the software itself does, and what it deliberately does not do, is on the home page, where it can be checked against the thing itself.
Pages are added and corrected as questions arrive. The feed lists what has been reviewed most recently, newest first.