Email course examples

Three complete courses, written out rather than described: every subject line, every preheader and every email body, in the order a reader receives them. They are the starters this site opens in its own editor, so what is on these pages is what a creator begins from.

Most writing about email courses describes a shape and stops: five days, one idea a day, an ask at the end. That is the outline, and the outline is the easy half. What it leaves out is the part that takes the afternoon: what day two says once day one has already made the promise, how a subject line reads next to the four around it, and where the single honest ask goes.

So these are whole courses. Nothing is summarised and nothing is behind a link. Each page prints every email in order and names the shape it is: a teaching course that takes a reader from one belief to one finished thing, a welcome sequence for the first week after somebody joins a list, and a challenge where the reader does something every morning.

Under every email on those pages there is a note about it: what the copy is doing, which list is numbered and why, where the one link points, and the single bracket the day rests on. That is the part the guides on this site cannot carry, because a guide argues the shape and these pages have the thing itself printed on them.

The specifics are in brackets, because the specifics are yours. What is not in brackets is the part worth copying: the order of the days, the job each one does, and the places where the copy deliberately says something a brochure would not.

Last reviewed 19 September 2026

Teaching course

A five-day teaching course, written out in full

A five-day teaching course written out in full, from the reframe to the close, with a note under every email on what its copy is doing.

5 emails, one a day

Anyone who teaches a method and wants a reader to have used it by day five.

First subject line

Day 1 of 5: the one thing to stop doing

Welcome sequence

A five-email welcome sequence, written out in full

A five-email welcome sequence in full, from the delivery to the one ask, with a note under each email on the job it does and the link it carries.

5 emails, one a day

Anyone with a lead magnet who wants the first week after sign-up to do some work.

First subject line

Here is [the thing you signed up for]

Challenge

A five-day challenge, written out in full

A five-day challenge in full, one action a morning, with a note under each email on why that morning is built the way it is.

5 emails, one a day

Anyone running a challenge where the reader does something every morning.

First subject line

Day 1: [the action, in four words]

Why there are only three

The usual way a page like this gets built is to cross a list of challenge ideas with a list of trades and publish the product: a course for photographers, a course for therapists, a course for bookkeepers, each differing from the next in one noun. That is a doorway set. It is the most reliably penalised shape in this category, and it is no use to anybody reading it.

So what is here is three courses somebody actually wrote, each saying something different about how five emails can be ordered. Reading one end to end takes about ten minutes and tells you more than a hundred outlines would.

If your trade is not named on this page, the pages under Email courses, by the work you do say what genuinely changes about the five days for one kind of work. The reasoning behind these shapes, as prose rather than as copy, is in the Guides to writing an email course. What this site itself does with a course once it is written is on the home page.

Thinking of writing one of these?

5dayemail hosts a five-to-ten day email course: you write it once, and everyone who joins your list gets one email a day, in order, starting from the day they confirm.

Accounts are opened a few at a time rather than by signing up. Leave your address and you will be written to when the next ones open.

One message, when there is room. No course emails, no newsletter, and the address is not passed on. Ask and it is deleted; what is kept, and for how long, is in the privacy policy.